Samuel brings over 15 years of banking and customer experience leadership, with a distinguished record of shaping enterprise-wide service transformation and executing high-impact CX strategy.

Prior to joining GLICO Life, Samuel served as Manager, Tech & Service Excellence at CalBank, where he played a key role in transforming the customer experience and elevating the bank’s CX ranking and customer satisfaction through digital innovation, CX governance, training, cross-functional collaboration, and service redesign.

He is an Accredited Customer Experience Master (ACXM), and a Certified Customer Experience Specialist (CXS). He is also a Premium Member of the Customer Experience Professionals Ghana (PCXP) and the Customer Experience Egyptian Association (CXEGA).

Additionally, he serves on a Commission within the Africa CX Leaders Community, contributing to thought leadership and the advancement of Customer Experience practices across the continent.

Samuel is a strategic customer experience leader with a strong track record of designing and executing enterprise-wide CX initiatives that drive engagement, loyalty, and business performance. He is deeply committed to building high-performing teams and leveraging digital capabilities, data-driven insights, and customer insights to elevate experiences across every touchpoint.

As Customer Experience Manager, he leads transformative programmes that deliver consistent, personalised experiences, advancing the organisation’s ambition to become a world-class institution and the brand of choice in Ghana and across West Africa.