Before the year 2000, the design and sale of life insurance products in Ghana were targeted at workers in the formal sector due mainly to the ease with which premiums were collected and policies administered. The majority of workers within the informal sector, especially the rural dwellers and peri-urban poor were largely under-served by mainstream insurance companies.
As a pacesetter and abiding by its vision to bring life insurance to the doorstep of every Ghanaian household, GLICO Life collaborated with CARE INTERNATIONAL and rural/community banks to introduce microinsurance to cater for the insurance needs of the informal sector.
We currently have two microinsurance flagship products receiving high patronage among the informal sector workers.
“Anidaso” is a local Akan word in Ghana which means “hope”. The GLICO Anidaso Plan has been designed to offer potential informal sector policyholders and their families a low cost life insurance and thus provide them unhindered access to insurance products.
The GLICO Anidaso Plan is a pure term insurance plan that provides lump sum payment upon the occurrence of an assured event. One unique feature of this product is that it can be purchased as a stand-alone policy or together with a savings product. The Plan can also be extended to cover the principal life insured’s immediate dependants, that is, spouse and children below eighteen years.
The minimum daily contribution is GHC10.00 and is available for individuals eighteen years and above.
“Edwa Nkosoↄ” is also a local Akan phrase which translates to “Business Progression”.
The GLICO Edwa Nkosoↄ Plan is a bespoke product targeted at the large informal sector workers, who earn daily income and desire to save part of their income daily with some form of insurance cover.
The Plan has been hugely embraced and patronized by a number of Ghanaians due largely to its benefits, flexibility and top of the notch customer service delivery.
The Plan runs for a period of one year and is renewed annually. Contributions/premiums are paid on a daily bases, mainly electronically through mobile money, by customers from any part of the country.
Share this on: